Today, buyers can make decisions at their own speed, moving across online and offline marketing channels to suit their specific product needs. Their smartphones and tablets have become go-to devices for purchases, helping with both searching for products and services and learning more about them before making a decision.
In fact, mobile searches exceeded desktop searches in 2015. Statistics show that 80 percent of all Internet users now have a smartphone and 47 percent have tablets. Three out of four mobile searches trigger follow-up actions and 80 percent of customers will abandon a mobile site if they have a bad user experience, according to Google.
What do commercial truck and van buyers want to see online today? We can guess, but when it comes to truck buyer needs and behavior, the sad truth is: There just isn’t any data. Why is this? Well, as you—the reader—probably know, it is difficult to locate finished trucks online, much less find comprehensive information about both the chassis and the body. The first problem was finding truck buyers to interview, since professional sellers keep customer identities close to the vest.
WHEN ALL IS SAID AND DONE
When it comes right down to it, we may not yet know exactly what makes a truck buyer tick, but we do know that giving them access to inventory and information is the best way for dealers to get—and keep—their business. One Northern California dealer we spoke with said an automated system for spec’ing commercial trucks has helped both his team and his customers save time. When he gets a call for a truck now, the person on the other end of the line has reviewed photos and specs and even has a specific stock number. This takes what once was a laborious process and turns it into a sale within minutes.
SELLER SOLUTION, BUYER RELIEF
There is a solution that alleviates online inventory management and listing for dealers and saves customers time and aggravation. Work Truck Solutions is the first online commercial vehicle inventory solution that enables commercial dealerships to display and search truck inventory by chassis and body type. This creates a simplified process for finding, quoting, and floor planning work trucks. Work Truck Solutions is gaining success with OEMs, fleet management companies, body manufacturers, and individual dealerships across the country.
ABOUT THE AUTHOR:
Kathryn Schifferle is the founder of Work Truck Solutions. To contact her with questions or your input as a truck buyer, email .
MODERN WORKTRUCK SOLUTIONS: JANUARY 2016 ISSUE
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