All aboard the virtual used-car sales train! Perhaps it’s the success of online used-vehicle-selling platforms such as Vroom and Carvana. Perhaps it’s the rising demand of used vehicles and the need to facilitate used-car sales more efficiently. Perhaps it’s a little bit of both. But regardless of the reason, it’s happening—General Motors is now in the virtual used-car sales business.
General Motors introduced CarBravo, a new way to shop for used vehicles. CarBravo will offer used-vehicle customers access to an expansive inventory, an omnichannel shopping experience, and exclusive ownership benefits. CarBravo leverages the assets of GM, GM Financial, and the GM dealer network to create a flexible, modern shopping and buying experience. The consumer launch is expected to begin in spring 2022.
Steve Carlisle, GM executive vice president and president of GM North America, says CarBravo will give customers more choices and access to expanded inventories with both dealer and national stock of GM used vehicles as well as non-GM used vehicles. “CarBravo is designed to provide customers the convenience to shop how they want, where they want—online, at the dealership, or both,” Carlisle says.
GM also has a new digital retail platform (DRP) that will house CarBravo. The DRP will offer customers transparency in vehicle history reports, 360-degree views of the vehicle, and clear pricing. GM will offer standard warranty coverage on all vehicles sold on CarBravo, as well as a nationwide network of dealerships for maintenance and service, ownership benefits that include roadside service, OnStar and SiriusXM trials on eligible vehicles, and courtesy transportation. Further, every vehicle sold on the platform will undergo inspection and be reconditioned to meet standards set by GM.
CarBravo will also offer customers at-home test drives and home deliveries where available at participating dealers.
Additionally, customers can sell their vehicles on the platform, receiving online offers based on the industry standard Black Book.