Western Products, manufacturer of snow and ice control equipment, announced the launch of its new website featuring a better foundation as well as a more user-friendly layout and enhanced navigation.
“We rebuilt the entire website from the ground up to ensure we have a solid foundation for future initiatives,” says Mikayla Bump, digital marketing analyst. “The new site incorporates many digital best practices that we are sure will improve the overall user experience.”
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Specific upgrades to the new WESTERN® site include:
- A better foundation with fixed technical issues, improved load times for faster page speed, and enhanced ADA compliance
- A restructured homepage that includes a quick links header for important tools and resources
- An improved navigation that acts as a guided selling tool, directing users to the correct product solution
- Modernization of product pages, including breadcrumb navigation as well as highlighted specifications and a simplified photo and video gallery
Experience all the new website features, visit www.westernplows.com.
