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GM CCA Furthers Growth for My GM Partner Perks, Continues Upward Trend

The GM Signature logo (Feb 2015-current)

General Motors Customer Care and Aftersales (CCA) announces milestone growth as well as a new enhancement to my GM Partner Perks. GM continues to build strong and robust programs to support business partners and customers.

Launched earlier this year, my GM Partner Perks provides enrolled repair facilities and collision shops with a comprehensive parts loyalty program, rewarding on purchases of GM Genuine Parts, ACDelco, Chevrolet Performance, and GM Accessories.

“my GM Partner Perks makes it easier for dealers, direct accounts, and our independent aftermarket partners to conduct business with us,” Kris Mayer, general director of retail and wholesale dealer channels, GM CCA, says. “Since its launch, my GM Partner Perks has paid out $3 million in rewards to more than 6,500 members.”

“my GM Partner Perks makes it easier for dealers, direct accounts, and our independent aftermarket partners to conduct business with us.” Click to Tweet


Starting January 1, 2020, my GM Partner Perks members will be able to participate in a streamlined process for quarterly trade rebates through the my GM Partner Perks portal with just a few clicks. This includes reviewing and approving parts purchase history.

Additionally, GM continues to concentrate on major industry trends. According to IHS Markit, the number of light vehicles in operation in the US reached a record high earlier this year, with more than 278 million vehicles on the road. This combined with the aging vehicle population provides great opportunities to increase sales in the parts and service industry.

“GM CCA has been on a journey to strengthen our overall parts offerings, and we are continuing to deliver for our business partners and customers as industry trends evolve,” Mark Drennan, general director of ACDelco channel, GM CCA, says. “As we prepare for future growth opportunities, we are investing heavily in our program and product offerings.”

GM CCA also continues to identify, invest, and introduce new GM Genuine Parts and ACDelco parts to the market and further develop promotions that help GM business partners increase their parts sales.

“We want to make sure our customers have the products they need when they need them to ensure efficient service and repairs,” David Mestdagh, general director of global product management, GM CCA, says. “GM is dedicated to launching innovative original equipment and aftermarket products that join a breadth of parts offerings from maintenance and repair to collision, propulsion, and performance.”

GM CCA is on the path to further strengthen its original equipment parts brands and to help members leverage the benefits of using GM original equipment parts.

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