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Product Releases July 2025

SURECAM

COACHING SYSTEM WITH DRIVER APP 

SureCam mobile app is part of its AI-powered coaching system to help drivers better understand their performance behind the wheel. The mobile app will enable fleets to take a stepped response to harsh driving and driver distraction alerts – triggered by an AI dashcam – with automated actions based on type, severity and frequency. It will be possible to fully customize all communications including warnings for initial violations or lower risk events, followed by requests to view a training video, complete a coaching quiz or attend an in-person meeting for repeat offenders. The driver will also be able to access all event footage; provide feedback using two-way messaging; and view an individual performance score with peer group comparisons. Detailed records of all communications and remediations will be available via SureCam’s AI coaching system, with a breakdown of coaching assignments – when sent and completed or if it is overdue – to keep track of driver compliance. A reporting package will also enable a fleet to analyze results and calculate precise ROI figures in terms of risk reduction and time saved. www.surecam.com


PRIME DESIGN

ERGORACK LADDER RACK

Prime Design, a Safe Fleet Brand, next-generation ErgoRack, ergonomic ladder rack solution built to improve safety and efficiency for vans, pickups, and other commercial vehicles. This next generation’s updates will debut with changes that simplify the design, make installation easier, and reduce ladder reach-up height. ErgoRack’s new features include a re-designed rotation slide with a multi-position drop and a hex stud rear driveshaft with a removable ratcheting wrench. The reduction of ladder reach-up height and user defined handle positioning with the hex design promotes better ergonomics. ErgoRack is available via any authorized Prime Design distributor. www.primedesign.net


LYTX

SURFSIGHT AI-14 DASH CAM

Lytx Inc., Surfsight AI-14 dash cam features machine vision and artificial intelligence technology. AI-14 is built on the culmination of decades of Lytx’s video safety expertise and innovation. Lytx Surfsight delivers Proactive Risk Detection, on-board award-winning MV+AI technology to proactively identify and detect driving risk at the edge; Real-Time Driver Alerts, visual and audio in-cab alerts help keep drivers attentive and focused; Integrated Touchscreen, making installation, configuration, and operation intuitive and efficient; Configurable Audio Recording, flexible audio recording options can enable the capture of sound inside and outside the vehicle; Road-Facing ADAS Features, includes following distance, critical distance, and rolling stop; Passenger Limit, notifies fleets when cabin occupancy exceeds the defined threshold and captures valuable data to support investigations, enforce policy, and recover assets; Tamper-Resistant Design, built to deter unauthorized removal, vandalism, and theft for added security and reliability; Event Tagging,  convenient record buttons let drivers mark key events; Seamless Updates, over-the-air firmware updates ensure the device stays current. www.lytx.com


BUYERS PRODUCTS

WARNING LIGHT OPTIONS 

Buyers Products new LED Directional Arrow and a “plug-and-play” kit that strobes trailer lights. The 59-inch LED Directional Arrow Light Bar is designed to provide clear traffic direction for enhanced crew visibility and improved public awareness. The traffic advisor leverages 72 LEDs, comprised of (18) four-LED modules, along with a selection of eight directional and warning flash patterns operated by the included in-cab controller. Designed for trailer-pulling crews, the new, patented Trailer Strobe Kit offers additional trailer visibility. The “plug-and-play” module connects to any standard seven-way RV, OEM, or seven-way round pin trailer connector and strobes a trailer’s OEM LED marker, backup, and stop/turn/tail lights easily without the need for additional wiring. Each kit includes a wireless remote for convenient activation. www.buyersproducts.com

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