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Work Truck Solutions Partners with SpinCar to Bring Advanced Digital Merchandising Technology to the Commercial Vehicle Industry

Work Truck Solutions and SpinCar, digital vehicle merchandising software, partner to bring virtual 360-degree WalkArounds® to commercial vehicle retailers. SpinCar is the first and only digital merchandising provider to offer commercial sellers the ability to deliver this buyer experience. Furthermore, the experience will be available on dealer websites powered by Work Truck Solutions and on

Buyers visiting these sites can explore every aspect of a vehicle’s chassis, body, and upfit in a personalized, interactive format. SpinCar’s 360-degree WalkArounds feature clickable hotspots, undercarriage images, and damage tags bringing greater levels of transparency to the shopping process. As a result, buyers can explore every aspect of a vehicle directly from their laptop, tablet, or mobile device.


Work Truck Solutions tracks commercial vehicle configuration data. This data enables it to provide custom websites, marketing services, and lead generation tools to help commercial vehicle buyers. Further, it serves OEMs, body and equipment manufacturers, distributors and installers, and commercial vehicle dealers from all major brands nationwide.

Additionally, SpinCar is the global leader in digital merchandising software and data for the automotive and specialty vehicle markets. Thousands of global retailers, wholesalers, and online marketplaces use SpinCar to deliver online experiences to shoppers throughout the buying journey. SpinCar’s solutions bring more engagement and transparency to the buying process while generating behavioral data that enables personalization at scale.

“Effective digital merchandising has become critical for commercial vehicle sellers, and the ability to showcase every aspect of a work truck and upfit is the foundation for effective sales,” says Kathryn Schifferle, CEO of Work Truck Solutions. “In today’s environment, dealers need to engage commercial buyers with accurate vehicle configurations driven by rich data and technology.”

“Work Truck Solutions is pioneering the use of digital technology in the commercial vehicle industry,” says Devin Daly, SpinCar co-founder and CEO. “We are excited to be working with Kathryn and her team to help commercial dealers generate significantly higher levels of engagement and performance by providing buyers with more personalized shopping experiences.”

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