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Winter Equipment Launches New Website to Improve Customer Experience

NEW WEBSITE OFFERS CUSTOMERS MORE FUNCTIONALITY, BETTER NAVIGATION, AND EASY ACCESS TO DEMOS AND QUOTES

Winter Equipment recently launched a new website to improve its customers’ experience and provide better functionality.

Winter Equipment improved its new mobile-friendly website’s navigation to provide multiple options for users to gain more information on products. Users can request a quote or schedule a virtual or live demo via Zoom or FaceTime quickly and easily.

Whether users know the system they need or they’re new to the industry, the redesign addresses all levels of expertise. It provides a comprehensive source of information on snowplow cutting edges from applications to materials and blade types.

The website’s product category pages encourage users to compare products to see which blade is best suited for their application. Winter Equipment added fitment charts for commercial products such as the Vulcan v-plow system, Pegasus expandable plow system, and more.

“We wanted our website to better align with our customers’ needs and provide the industry’s most complete snowplow cutting edge information in one place,” says Kent Winter, founder and CEO of Winter Equipment. “Increasing the overall user experience was the number one priority.”

Winter Equipment has grown to offer a complete line of plow systems, plow guards, plow accessories, and road maintenance products. The company continues to engineer high-quality snowplow blades that help move its customers’ bottom lines.

Further, Winter Equipment developed its new website after studying user metrics and obtaining feedback from customers. The company will monitor the site for user interaction to make continual improvements, as necessary.

Find out more, visit www.winterequipment.com.

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