Stellantis appointed Matt VanDyke as the new CEO of Ram brand. VanDyke succeeds Tim Kuniskis, who was named head of American brands, North America marketing and retail strategy, Stellantis North America in July 2025 while also continuing to lead Ram brand. While Branden Coté has been named the new CEO of Jeep brand.
The moves are part of Stellantis CEO Antonio Filosa’s ongoing strategy to build a team of experienced executives who are well positioned to lead the company’s growth plan. Both executives will report directly to Kuniskis.
VanDyke joins Ram as a seasoned industry executive, most recently serving as president of Shift Digital, a digital marketing firm. Prior to joining Shift, he served as CEO of FordDirect and held several roles at Ford Motor Company, including head of U.S. marketing, VP marketing, Ford of Europe and head of global marketing, sales and service for Lincoln.
Coté joins Jeep with two decades of experience leading both OEM and dealer retail operations across the industry. Most recently, with AutoNation, he served as brand president, leading multiple top-tier brands. Previously, he held key leadership roles with Aston Martin Lagonda Ltd., Canoo, Mercedes-AMG/Mercedes-Benz USA, among other automakers and dealers.