Optronics uses signature GloLight optics to create stunning branded LED lighting that can incorporate a manufacturer’s, carrier’s, or product’s logo
Optronics International, a leading manufacturer and supplier of heavy-duty LED vehicle lighting, announced that it will display the industry’s first stop, tail, turn lamps with integrated graphics. The new lamps merge brand identities into the lighting design, juxtaposing a smooth GloLight lens appearance against a more traditional LED pattern. Examples of the new four-inch round and six-inch oval stop, tail, turn lamps will be displayed publicly for the first time in booth 2547 at the North American Commercial Vehicle (NACV) Show 2019.
GloLight technology allows Optronics to consolidate even complex graphics into the functional operation of the lamps. The new lamp’s traditional LED-style lens pattern surrounds the logo graphic in the middle of the lamp. The GloLight logo portion of the lamp illuminates when operating in its standard function as a tail lamp, and when the lamp’s turn signal or brake functions are in operation, all portions of the LED lamp brighten.
“This is an industry first and a novel use for our GloLight technology,” Brett Johnson, president and CEO of Optronics International, says. “Logos and branding have been widely incorporated into conspicuity tape for decades, so the migration to lighting is a logical one.”
Marketing professionals also recognize that the four-inch round and six-inch oval lighting formats are among the most noticeable features on any vehicle. “Whether you’re consciously aware of it, if you’re driving behind a commercial vehicle, particularly at night, you’re constantly monitoring its tail lights,” said Johnson.
MAKING IT A REALITY
Optronics employed its state-of-the-art 3D printing capabilities in preparing prototypes for the manufacturers. The company also worked with a number of OEMs during the development of the lamp, including Vanguard National Trailer Corporation and Miller Industries.
“Over the years, we’ve continued to appreciate Optronics’ innovative approach to vehicle lighting and were among the first trailer manufacturers to make their GloLight part of our standard lighting package,” Charlie Mudd, president of Vanguard National Trailer Corporation, says. “Optronics’ technical, creative, and pioneering spirit is evident in the design of these new lamps.”
The LED lamps offer users a broad level of creative design flexibility for those responsible for a company’s branding, because the GloLight technology can be used in both red and white or a combination of both. Lens striations can also be used to achieve unique and complementary visual effects.
“Miller Industries is the world leader in towing and recovery equipment, and our vehicles are recognized around the globe,” Will Miller, president and Co-CEO of Miller Industries, says. “With the development of its new Custom Logo Stop, Tail, Turn Lamps, Optronics has presented us with another opportunity to further our brand’s recognition and strength.”
Optronics products are available in the US and Canada through the company’s extensive distribution network of more than 20,000 convenient distribution locations. Users can access individual Optronics distributor websites by simply clicking on their logo icons.
Find out more about international sales and distribution of Optronics products, visit http://doriandrake.com.
Photos courtesy of Optronics