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Sewell Fleet Management Partners with HONK for Concierge-level Roadside Assistance


HONK Technologies, a digital platform connecting drivers and towing professionals, announced it now manages roadside assistance for Sewell Fleet Management. Sewell is a Texas-based company providing an innovative approach to fleet management with simple and direct agreements. Sewell Fleet Management has 100-plus years of automotive experience.

Sewell’s overall maintenance management products includes roadside assistance services. As Sewell’s clients became more diverse, the company needed to find a roadside assistance partner with expertise in multiple categories. Sewell turned to HONK for its network of background-checked, independent service providers as well as its proximity-based algorithmic dispatch system. HONK’s proactive customer communications also ensure Sewell clients receive the concierge-level service they have come to expect.

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“How we handle our customers’ needs during stressful events defines our brand,” says Aaron Wolfe, operations manager, Sewell Fleet Management. “Emergency roadside needs are some of the most stressful events our clients experience. And how we react to these events is crucial to our continued success.

Wolfe states HONK’s commitment to custom solutions, rapid implementation, and customer service factored into the decision to partner with HONK.

The HONK solution also offers reporting tools with full data transparency into real-time performance analytics and service requests. It also reports customer ratings and comments, providing Sewell with up-to-the-minute information on every job. This increased level of transparency will enable Sewell to increase client satisfaction, reduce event complaints, and improve Net Promoter Scores for its roadside program.

“Sewell Fleet Management and HONK are both focused on delivering the best possible roadside experiences,” says Corey Brundage, CEO of HONK. “We’re confident our innovative roadside assistance platform, AI-powered digital communication, and an expansive nationwide network of providers will enable Sewell to meet their program goal of delivering concierge-level service when their clients need them most during a roadside emergency.”

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