Ram Truck announced the fifth and final installment of its “Built to Serve Edition” trucks will open for orders this month. Production is slated for the second quarter of 2021 at Ram’s Sterling Heights (Michigan) Assembly Plant.
Ram celebrates America’s five land, sea, and air-based armed forces with “Built to Serve Editions” of its popular Ram 1500 half-ton pickup truck lineup. This fifth installment offers a maritime force-inspired theme with both Spitfire and Bright White exterior colors offered along with a black interior with orange accent stitching.
“We owe a huge debt of gratitude to our armed forces and the brave men and women who serve them. These ‘Built to Serve’ models are just one way we honor those who have selflessly served our country,” says Mike Koval Jr., Ram Brand CEO, Stellantis. “Whether civilian or military, Ram truck owners are very familiar with this adage as it’s something we strive to build into every truck and van we produce.”
Ram has now honored each of the five US military service branches with two specially selected exterior paint colors that evoke the spirit, the mission, and history of that service. Ram offers one of each branch’s “Built to Serve Edition” models in a new low-volume paint option exclusive to this program.
Ram offers the “Built to Serve Edition” trucks in the following colors and limited numbers:
- Gator (1,000 units) and Diamond Black Crystal (1,000)
- Ceramic Gray (1,000) and Patriot Blue (1,000)
- Anvil (1,250) and Billet Silver Metallic (1,500)
- Tank (1,000) and Flame Red (1,000)
- Spitfire (500) and Bright White (750)
Ram “Built to Serve Edition” trucks also feature other interior and exterior features that set them apart, including a United States flag and “Built to Serve” decal on each of the rear quarter panels.
“Built to Serve Edition” trucks also receive stylish exterior cues, including 20-inch aluminum wheels with a Technical Gray finish. Body-color wheel flares also accent the exterior.
Further, each new Ram front end features an all-black grille and surround, black bumpers, and black-bezel premium lighting. Complementing the look are black badges as well as black wheel-to-wheel side steps and dual four-inch black exhaust tips.
Inside, the “Built to Serve” Ram trucks represent each of the five military branches, accented with corresponding color stitching: Light Frost, Light Ambassador Blue, Light Diesel Gray, Medium Greystone or Orange.
These models are ready to display their owner’s military pride with “Built to Serve”-embroidered Velcro panels on each front seat. They also feature additional Velcro panels on each front seat inboard shoulder panel. Buyers can apply their own patches—regimental, flags, name tapes, or slogans—to personalize their “Built to Serve” Edition. Front seat back panels are also covered with Pouch Attachment Ladder System/Modular Lightweight Load-bearing Equipment (PALS/MOLLE) webbing to attach additional equipment or pouches.
Ram 1500 “Built to Serve Editions” also feature:
- “Built to Serve” instrument panel badge
- Lockable console storage (optional)
- Deeply bolstered cloth and vinyl Sport seats
- Black Onyx Chrome interior trim
- All-weather rubber slush mats
Underneath the skin, each Ram “Built to Serve Edition” is ready for action, loaded with 4×4 Off-Road Group content, including:
- All-terrain tires
- Electronic-locking rear axle
- Hill-descent control
- Front suspension skid plate
- Steering gear skid plate
- Fuel tank skid plate
- Transfer case skid plate
- Tow hooks
- Heavy-duty off-road-calibrated front and rear shock absorbers
Further, Ram “Built to Serve Edition” packages are available on all body styles and all powertrains.
BUILT TO SERVE
Approximately 7% of the US population is an active member, reserve member, or veteran of the armed services.
Additionally, as part of the “Built to Serve” initiative, Ram brings further attention to its volunteer initiative called Ram Nation. Ram Nation has organized grassroots volunteer events since 2015. The launch of the “Built to Serve Edition” trucks also reinforces its commitment to recognize those who serve our nation.
Currently, Ram Nation recruits individuals to donate their time and to volunteer in their own communities across the nation. In addition to activating the Ram Nation volunteer corps across the US, Ram is extending the invitation to all individuals, regardless of whether they are a Ram truck owner. To join and learn about new Ram Nation volunteer events, new members can register at www.ramtrucks.com/ram-nation.html.
Find out more, visit www.ramtrucks.com.