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Monroe Truck Equipment Acquires Southern Coach Commercial and Custom Vehicle Upfitting

Monroe Truck Equipment announced the acquisition of Southern Coach Commercial and Custom Vehicle Upfitting in Kernersville, North Carolina.

Monroe Truck Equipment founded the acquisition on many great congruencies between the two companies. As a result, the companies’ position offers the potential to bring the exemplary level of service that the industry demands.

“We are excited about the opportunities this acquisition creates for commercial work truck customers and our combined businesses,” says Tom Ninneman, CEO of Monroe Truck Equipment. “The Southern Coach brand has been built by helping its OEM partners and customers sell more—aligning perfectly with us. I am impressed with the Southern Coach team and track record, knowing we will provide additional resources to fuel their continued growth.”

Southern Coach has been in business for over 40 years. It offers upfitting services for Chevrolet, GMC, Ford, and Ram trucks. It also provides work-ready vehicles to OEM dealerships across the Carolinas, Virginia, West Virginia, Georgia, Alabama, and Tennessee. Additionally, Southern Coach has won awards for customer service and has set an industry standard for integrity and commitment.

John D. Link, founder of Southern Coach, says great employees and great customers make a great company. He adds that Southern Coach has both. “The additional tools Monroe brings into play will create tremendous advantages for our customers and our employees while creating one of the most prominent upfitting locations in the Southeast.”


The addition of Southern Coach ensures that customers in the region have access to expanded services as well as expanded capabilities. It will also ensure greater access to Monroe’s commercial work truck platforms, bailment pools, and national ship-thru capabilities. As a result of the acquisition, Monroe now has eight facilities throughout the US.

“Southern Coach blends well with our existing commercial work truck division,” says Scott Hanewall, VP of sales, commercial division at Monroe Truck Equipment. “We are excited to combine our joint areas of expertise and expand our customer focused footprint in this region.”

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