Lucas Oil Products, a leader and distributor of high-performance automotive additives and lubricants, announced the rollout of customer-centric QR codes across the entire lineup of racing as well as everyday car care, motorcycle, marine, and industrial products.
Lucas Oil’s new QR code smart packaging provides a simple and effective improvement to the customer experience. Additionally, the QR code smart packaging allows the company to offer customers instant access to relevant product details, including:
- Performance information
- Complementary products
- Environmental as well as ecological information
- Disposal considerations
- Formulation as well as chemical properties
- Handling, transport, and storage information
“We are excited for Lucas Oil to be among the first in our industry to include QR codes on packaging across our entire product lineup,” says Morgan Lucas, president of Lucas Oil. “In addition to providing instant access to practical product information, we’re excited to expand the available information to include rich media and videos featuring our in-house experts and the many professional mechanics, race teams, detailers, and everyday automotive enthusiasts who rely on our products every day.”
Find out more, visit www.lucasoil.com.