To support the launch of its new FUSO FE GAS truck and the industry-only production series FUSO eCanter all-electric truck, a complete remodel of the North American FUSO Academy Training Center was opened on June 17, 2019. This newly renovated facility represents 8,000 sq ft of hands-on technical training for FUSO dealerships across the US and Canada. It’s one of two locations supporting North American operations.
FUSO dealership service technicians come to this location at the North American headquarters in Logan Township to receive training in diagnostic and engine/transmission repair for all FUSO products. The FUSO Academy has several curriculums including an advanced training for more senior level technicians. This location will accommodate other dealership training classes from sales to warranty administration. FUSO also uses the area for training and meeting initiatives for its internal team.
“Research from the American Truck Dealership Association (ATD) illustrates the importance of having trained technicians at a truck dealership to improve customer service and satisfaction,” Scott Coyle, vice president of service for Mitsubishi Fuso Truck of America, Inc., says. “FUSO understands this, and that’s why our investment to ensure the top-of-the-line training curriculum and facilities is absolutely necessary, especially as we expand our product offering in North America.”
This remodel added more classroom space, which expands the opportunity to hold additional classes during the year. Training sessions have been enhanced by the introduction of advanced audio/visual technologies. Truck lifts were added in the training bays to ensure real-world processes can be simulated during the training classes. Training attendees will also notice a new cafeteria space that includes complimentary snacks and drinks.
FUSO implemented its newly introduced FUSO Academy branding standards as well. From top to bottom, the entire FUSO Academy Training Center mirrors what a flagship FUSO dealership should look like. From a sustainability standpoint, FUSO took this opportunity to install LED lighting, motion-senor light switches, and water-saving toilets just to name a few examples. The service bay doors were also replaced with glass doors, allowing for more natural light during training, reducing the need to always work under overhead lighting.
“A consistent customer experience begins with consistent branding touchpoints across all of our dealerships,” Bryan C. Allen, manager, marketing communications for Mitsubishi Fuso Truck of America, Inc., says. “It’s always beneficial to demonstrate to our independent dealerships that the corporate office will not shy away from investing in the FUSO brand. We know the value this brings to our products, our image, and the customer’s satisfaction.”
Similar enhancements are taking place at FUSO’s second North American FUSO Academy location in Las Vegas, Nevada, later this month. All of these enhancements are part of a larger corporate office refresh that began in 2017 and represents a substantial investment in its physical operational space.
Find out more, visit www.mitfuso.com.