Chrysler officially turns 100 on June 6, 2025, and the brand is celebrating by recognizing the people who have powered its path to the century mark. Over 1,500 employees came together at the Chrysler Technology Center campus in Auburn Hills, Michigan, to participate in a special group “birthday” photo honoring the thousands who have worked over the decades to make 100 years of Chrysler possible.
Employees at the photo event also received a commemorative Chrysler T-shirt and birthday cupcake, and helped commemorate the Chrysler Century of Innovation with the dedication of a unique time capsule, a replica of the toolbox Walter P. Chrysler used early in his career. A list of names of those participating in the group photo was also included in the time capsule, as well as a letter from Chrysler brand CEO Feuell to future employees and customers.
Chrysler is also announcing plans this summer to reach out and recognize the owners and enthusiasts who have supported the brand for decades, starting with the first Chrysler-branded vehicle, the 1924 Chrysler Six, and today’s 2025 Chrysler Pacifica.
Chrysler will travel this summer with special displays and activations at popular automotive enthusiast events, including the Carlisle Chrysler Nationals, July 11-13, and Woodward Cruise, the world’s biggest car cruise, taking place in Metro Detroit on August 16.
Chrysler is also rolling out a seven-part Century of Innovation social media video series that takes an in-depth look at the trailblazers, iconic vehicles, groundbreaking concepts, technological innovations and historic moments from Chrysler’s 100 years.
