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Bridgestone Partners with Electric and Autonomous Freight Leader Einride to Create Cleaner, Safer, Low-Carbon Fleet Mobility

Bridgestone Americas and Einride announced a partnership aimed at co-creating innovative and sustainable mobility solutions for electrified and autonomous Class 8 vehicles. The collaboration will allow Einride to collect new layers of safety and efficiency-related data from Bridgestone’s smart-sensing tires. At the same time, it enables Bridgestone to integrate its advanced mobility technologies into Einride’s onboard vehicle platforms. Together, the companies will work toward a more sustainable future for large commercial truck fleets.

Per the agreement, Bridgestone will become Einride’s official US launch partner and its exclusive tire supplier in the US market. Meanwhile, Einride will supply connected electric trucks and digital services under a subscription agreement to join Bridgestone’s logistics network. The partnership aims to grow Bridgestone’s electrified vehicle fleet over time and reduce the company’s carbon footprint. The initial truck deployment will transport tire inventory between Bridgestone’s LaVergne, Tennessee, truck tire plant and Lebanon, Tennessee, distribution facility.

“We are incredibly excited about this partnership and the opportunity to accelerate our shared goal of creating innovative solutions for fleets while advancing the transformation of Bridgestone into a sustainable solutions company,” says Nizar Trigui, chief technology officer and group president, solutions businesses, Bridgestone Americas. “There is a very high ceiling for innovation within this relationship, including the use of vehicle and tire data and advanced analytics to drive efficiency, safety, and low-carbon fleet mobility.”


Bridgestone builds on its 90 years of core tire engineering expertise and expands its offerings to include sustainable mobility solutions. Bridgestone’s global environmental goals include a 50% reduction of its carbon footprint by 2030. It also hopes to be carbon neutral by 2050 as well as tires made from 100% renewable materials by 2050. Bridgestone’s growing, worldwide portfolio of innovative technologies and business solutions aims to advancing safer, more efficient, and sustainable mobility. This includes Webfleet Solutions, IntelliTire telematics, and REACH streamlined service delivery for fleets.

“Partnering with Bridgestone is a great match for us both from a commercial and technical standpoint,” says Niklas Reinedahl, general manager, Einride North America. “We have an ambitious business plan for electric and autonomous transportation in the US as well as innovative plans to improve our capabilities by leveraging tire-as-a-sensor technology and insights derived from the tire telematics data.”

Further, Einride was the first to operate an electric, self-driving truck on public roads for commercial purposes in 2019. The company develops and provides freight mobility solutions based on electric and autonomous vehicles, leading the transition to sustainable transport. Today, the company offers a platform for electric and autonomous shipping and works together with a range of global customers.

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