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Bridgestone Collaborates with Microsoft to Accelerate Advanced Tire Analytics Integration Across Global Portfolio of Connected Tires and Mobility Solutions

Bridgestone Corporation announced a collaboration with Microsoft to use Microsoft Azure to accelerate development and go-to-market strategies in support of Bridgestone’s digital transformation and sustainable solutions portfolio.

“Since our first collaboration announcement in 2020, Microsoft has been a valuable partner in both our European and Americas markets,” says Paolo Ferrari, joint global chief operating officer, Bridgestone Corporation, and president and CEO, Bridgestone Americas. “We are excited to build on this collaboration with enhanced and expanded offerings that allow Bridgestone globally to develop new innovations and quickly deliver them to our customers aligned with the Bridgestone E8 Commitment.”

Advanced and predictive maintenance analytics deliver greater productivity and efficiency for customers. Using Azure will enable Bridgestone to create value for customers, primarily global fleet and OEM customers. It integrates tire analytics to better understand tire wear and casing health, maximizing retreading and informing when tires need maintenance. Both companies will continue using the Microsoft Connected Vehicle Platform, capturing data as part of an integrated vehicle ecosystem.

“We know that uptime, driver safety, and total cost of ownership are paramount for fleets, for example,” Ferrari says. “The Connected Vehicle Platform allows us to provide insights through each of these lenses, as well as others, using data directly from the tire to unlock value that otherwise remains trapped.”


Bridgestone will also build new cloud capabilities using Azure. These capabilities will further streamline and modernize the company’s core tire business and IT operations, including workplace productivity. Bridgestone will use Microsoft solutions to strengthen operational effectiveness and deliver increased flexibility and scalability across enterprise tools and platforms. Improved agility across core infrastructure will result in quicker expansion of tire-centric solutions to the customer. It will also improve efficiencies and collaboration across the enterprise, offer more robust governance and security, and improve cost savings.

Sanjay Ravi, general manager, automotive mobility and transportation, Microsoft, is excited to see Bridgestone provides solutions and analytics to customers. The relationship between the companies has led to success, Ravi says. Microsoft will support Bridgestone in its journey to deliver improvements for fleet managers and overall business efficiencies, Ravi says.

The Bridgestone E8 Commitment consists of eight values that Bridgestone has committed to creating together with employees, society, partners, and customers to realize a sustainable society. The initiative with Microsoft will help Bridgestone deliver its “Efficiency,” “Extension” and “Economy” values.

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News courtesy of Finn Partners

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