Booster, an energy delivery service, and Renewable Energy Group (REG), a producer and provider of lower carbon fuels, announced a first-of-its-kind partnership to provide mobile delivery of renewable diesel as well as biodiesel and blended fuels to fleets. The service started in California in August and has the potential to grow nationally.
The collaboration makes low-carbon fuels more accessible to clients with convenient mobile fueling services provided by Booster. As businesses and fleets look for sustainable solutions, REG’s bio-based diesel is easy to adopt and immediately reduces emissions. Under the partnership, Booster’s trucks, last-mile technology platform, and certified drivers will deliver REG UltraClean Blend™ and other renewable fuels.
Frank Mycroft, Booster CEO and co-founder, says the collaboration allows companies to transition fleets with no equipment or infrastructure costs. He says the REG partnership also provides fleets with a way to solve sustainability, energy reliability, and efficiency needs. Additionally, combining Booster and REG capabilities offers managers the data required to meet environmental standards and optimization targets, Mycroft states.
THE RIGHT TIME TO ADOPT
Further, REG will be an exclusive supplier of bio-based diesel to Booster and has become an investor in the company. Booster will also be an exclusive mobile fueler to REG and will partner with REG to explore expansion opportunities together.
“This collaboration is a perfect match for us, bringing together two innovative, sustainable solutions and building on our downstream strategy to reach customers and provide a first-class experience,” says REG senior vice president, sales and marketing, Bob Kenyon. “The energy transition is happening, and this is the right place and right time for customers to adopt bio-based diesel and immediately reduce emissions in an easy and efficient manner. Our investment in Booster solidifies our commitment to enabling consumers with the ability to access clean fuel choices.”
Enterprise Holdings is a customer of Booster, and the company’s venture capital arm, Enterprise Holdings Ventures, is a Booster investor. In addition, the company’s affiliate, Enterprise Fleet Management, partners with Booster to deliver fuel services to small-to-medium sized fleets.
“We applaud Booster and REG for expanding service to include diverse renewable products that help existing fleets reduce environmental impact and realize their sustainability goals,” says Brice Adamson, executive vice president, Enterprise Fleet Management. “This innovation is an essential component to the important vehicle decisions fleet operators make.”
Initially, the collaboration will serve fleet customers in California, starting with the San Francisco Bay Area and Orange County. Additional markets will follow.