Isuzu Commercial Truck of America, Inc. launched a new national dealership graphics program in collaboration with Wrapmate. The program enables dealers to offer vehicle wraps and graphics directly at the point of purchase. The program will be available at over 300 US Isuzu dealers.
The program features a digital experience that allows sales teams to present customers with visual wrap and graphics options for the N-Series and F-Series trucks with van bodies. Customers can see options, evaluate designs, and select solutions that fit their business needs and budgets.
The new programs give fleets the ability to include graphics as part of their truck purchase transaction. When applicable, graphics can be incorporated into the sales agreement, allowing customers to finance their branding alongside the vehicle itself.
“This program delivers a powerful new capability for our dealers and meaningful value for the customers they support,” says Brian Tabel, assistant vice-president of marketing, Isuzu Commercial Truck of America. “By integrating vehicle graphics into the purchase process from the beginning, dealers can help customers visualize their trucks earlier, compare options with confidence, and move forward faster with smarter decisions.”
The program utilizes 3M wrap films.
