Isuzu Commercial Truck of America, Inc. recently brought together over 540 guests representing more than 200 Isuzu dealers and stakeholders from across the U.S. and Canada for its 2025 Dealer Meeting, themed “The Road Ahead,” held in Phoenix, Arizona.
The three-day event highlighted Isuzu’s continued investment in North America, unveiled updates to the company’s medium-duty product lineup, and underscored Isuzu’s long-term goal of reaching 50,000 units in annual sales across the U.S. and Canada by 2030.
The meeting opened with remarks from Koji Nakamura, executive vice-president of Isuzu Motors Limited, and Noboru Murakami, chairman and CEO, Isuzu North America Corporation (INAC). Both leaders reinforced Isuzu’s strong global financial position and the Isuzu focus on North America as a core pillar of its Project IX 2030 growth plan.
Murakami highlighted the expanding Isuzu product portfolio, strategic partnerships, and a $280 million investment in a new production facility in Piedmont, South Carolina—a state-of-the-art, 1,000,000-square-foot production facility that is expected to employ more than 700 people by the end of 2028.
Dealers received in-depth previews of the next-generation N-Series Gas, and a new cab design coming for model year 2028. Dealers also saw updates to the F-Series Diesel, featuring the B7.2 Cummins engine, a redesigned cab, new ADAS safety features, and a refined interior for driver comfort.
Isuzu is also exploring a battery-electric F-Series as part of its long-term electrification strategy. The company has been active in the platform’s development and testing in collaboration with Accelera by Cummins, to ensure the trucks meet the demands of North American fleets.
